& DESIGN
CONCEPT
PAN GRAMMA – MODULAR TYPEDESIGN
A modular typeface becomes an identity forming means of expression. The modular system is used in a variety of different ways exploring the tension between analogue and digital. Various medias are generated through play and experimentation. Award winning projects have emerged.
Participants: Annika Bitzer, Elisabetha Fetsch, Sarah Hauffe, Anian Huber, Jana Krafzcyk, Manuel Schubert, Mariam Ibrahim, Anabel Gurland, Luise Garbiel, Hannah Murr, Stefanie Ritter
FRESENIUS MEDICAL CARE
Fresenius Medical Care AG & Co. KGaA is one of the world‘s leading German providers of dialysis products and dialysis services providing vital medical care for people suffering from chronic or acute kidney failure. The design of the corporate magazines and reports not only showcases figures and company goals, but also tells the story of different human destinies.
Design Direction: hwdesign, Munich
CONCEPT
& DESIGN
WACKER CHEMIE AG
The German chemical group Wacker Chemie AG operates production facilities in Europe, America and Asia. Wacker sells its products in over 100 countries. Based on the two main raw materials ethene and silicon, the group supplies a wide range of products from the construction industry to the automotive industry, and from the semiconductor market or the solar industry to bio-solutions. The corporate design draws attention to the potential, allure and appreciation of those raw materials.
Design Direction: hwdesign, Munich
SHAPING HORIZONS
The higher education landscape focuses on top issues such as digitalisation, sustainability and inclusion. However, what do students associate with this in terms of hopes and wishes? And what is the potential here that can be unlocked for the future? Flags communicate visions of a positive global development.
Participants: Alexandra Lobes, Lea Locher, Stephanie Maciongowski, Mariia Mitrokhina, Laura Nachreiner, Aneta Olkowska, Luisa Pantow, Pauline Rebollo, Anika Schönwetter, Sophia Schmid, David Schmitt, Paul Seethaler, Thea Pauline Staats, Anna Wagner
WORK
& DESIGN
HUGO BOSS AG
The German fashion group stands for traditional craftsmanship, high tech, innovation, style and luxury. The corporate design celebrates Hugo Boss’ strong brand image across the various publications. Current topics and corporate values are being highlighted and told in surprisingly new ways.
Design Direction: hwdesign, Munich
FINDING FUTURE
In a digital exhibition of the Transformation Design master program students display their participatory design concepts that represent a paradigm shift: less consumption, more common good.
Participants: Sophie Biskoping, Katharina Bolz, Jan Büttner, Susanne Ciasto, Svenja Grewe, Hannah Grümpel, Angela Hotz, Jonas Jetzug, Julia Pöllmannn, Lisa Schulz, Patricia Sack, Chiara Zillich
CONCEPT
& DESIGN
MARKENHOUSE
The independent branding & design agency based in Hamburg creates unique FMCG brand experiences, which inspire their customers and consumers alike. The agency‘s corporate design was created in 2014.
GOOD NEWS
Everybody is longing for Good News. Negative headlines currently dominate the press and trigger resignation and weariness. However, what we need right now is courage, confidence and visionary thinking. Students stage heterotopias for good futures.
Participants: Alexandra Lobes, Lea Locher, Stephanie Maciongowski, Mariia Mitrokhina, Laura Nachreiner, Aneta Olkowska, Luisa Pantow, Pauline Rebollo, Anika Schönwetter, Sophia Schmid, David Schmitt, Paul Seethaler, Thea Pauline Staats, Anna Wagner
CONCEPT
& DESIGN
OH... Ah! – A DICOVERY OF CHANCE
All too often we overload our time with expectations instead of simply welcoming what is coming. In this calendar, chance becomes the unexpected designer: the calendar is created based on random methods. Arbitrary success stories reveal what can happen if we keep an open mind.
Participants: Alexandra Lobes, Lea Locher, Stephanie Maciongowski, Mariia Mitrokhina, Laura Nachreiner, Aneta Olkowska, Luisa Pantow, Pauline Rebollo, Anika Schönwetter, Sophia Schmid, David Schmitt, Paul Seethaler, Thea Pauline Staats, Anna Wagner
EHMER
The framing and gilding business has been based in Munich Nymphenburg since 1903. Today Elke Gleim leads the craft into the modern age. A new appearance and store concept was established in 2018 to make this change tangible. The corporate design communicates Ehmer’s brand values: quality, tradition and a modern understanding of imagery. The picture concept was realized by Silvia Berès.
CONCEPT
& DESIGN
GMUND COLORS
The studio event „Blue Hour“ by GMUND invited the attendees to an inspiring evening of discussions. The poster series design for the event introduced the new GMUND COLORS paper and anticipated the atmosphere of the evening. The metamorphosis of the letters through light refers to processes of transformation. The poster series was awarded by the Type Directors Club, amongst others.
Design Direction: hwdesign, Munich
LEO
Leopold Mozart, the father of Amadeus Mozart, was born in Augsburg, Germany. Augsburg is proud of his famous citizen and is showing this all across town. In urban installations, his work as a traveller, writer, bridge builder, border crosser, free spirit and teacher is carried into the city. What is your point of view? By creating visual statements students articulate their critical position with regards to social issues and challenges. Through the expressive power of visuals they provoke our thinking.
Participants: Sebastian Nitsche, Nadine Ehrenberg, Antonia Haus, Juliana Marquarth, Franziska Lorenz, Nina Faulhaber, Nina Egi, Lina Lorenz, Jennifer Ochwat, Annelene Erdlenbruch, Stephan Bowenschen, Marc Scher, Chiara Mayer
CONCEPT
& DESIGN
SAYING WATER – WHAT DOES THAT MEAN?
Water covers 70 percent of our planet. The human body is made up of 80% water. Water can mean both life and death. It is a force of nature, powerful. A substance with a changing character in a variety of colours and shapes. A place. It is what we both long for and fear. A resource - probably the most precious in the world. And it is disappearing. Inspired by the essay "Saying Water“ by US-artist Roni Horn we explore the complex character of the element. In the catalogue we show water as something that is continuously changing.
Participants: Ida Kühmstedt, Kaya Kursave, Sophie Leopolder, Magdalena Liebert, Linnéa Logge, Zoe Mendler, Selina Möschler, Elian Müller, Elena Najdoska, Antonia Neb, Kevin Nguyen, Anna Praß, Felix Ranftl, Levi Rixner, Nicole Rodionow, Gloria Sardu, Franziska Schack, Emilia Schauler
ASEMIC SIGNS
“Asemic Signs” are free of meaning. They expand or replace conventional writing through a free invention of signs with the resulting open semantics. Nevertheless, they convey messages. They are able to express the unspeakable, give a voice to the voiceless and spark dialogues that would otherwise not be possible.
Participants: Rebecca Lanowski, Stefanie Heske, Daniel Heinz, Laura Nachrheiner, Kevin Nguyen, Anabel Gurland, Laiyi Lin, Leonie Wachter, Theresa Wilhelm, Marie-Claire Tonn, Luisa Beyer, Paul Bräuer, Kaya Kursave
CONCEPT
& DESIGN
BEYOND BORDERS
The “Beyond Borders” project uses the instrument of intervention research. The focus of the research is on a specific type of intervention that can serve to mediate or self-enlighten social systems, in this case a school family. Intervention research poses the question of how generated knowledge acquires social and practical relevance. On the one hand, the participatory approach aims to create empowerment and, on the other, to open up potential for innovation and change. The knowledge generated can make it possible to shape the future and promote collective development.
Participants: Monasadat Mirtamizdoost, Manuel Nitzschner, Sabine Stromer, Max Mayer, Pia Obermaier, Yanni Dertinger, Luna Götz, Natalia Potapova, Clemens Collisi, Youpeng He, Isabel Schmutzler
CONCEPT
& DESIGN
WAS BRAUCHT DER GANZTAG?
The legal entitlement to all-day care at German elementary school marks the beginning of a transofrmation process. In order to gain a deep understanding of the children's perspective and integrate it into the process, the students applied generative research methodology according to Elizabeth B. N. Sanders (“Maketools”). With the help of individually designed tools, the children's needs, wishes and emotions are to be experienced in order to formulate design goals and priorities on this basis. An exhibition presented the results and stimulated discussion.
Participants: Narsis Dibaj, Laura Kugel, Nathalie Ortner, Stefanie Jahn, Sabine Stromer Leonard Viehöver, Marina Bucher, Benedikt Durnberger, Sarah Minet, Carolina Reisinger
ONE OF A KIND
The Typological Collection looks at everyday objects: things that have lost our attention over time.Things that are so familiar that we no longer question them. Similar objects or types are brought together to form a collection. A type has several common features or characteristics. Only at second glance do we recognize differences, which become all the more significant.
Participants: Participants: Kim Bartsch, Aylin Dönmez, Hannah Murr, Denise Proschinger, Paul Seethaler. Thea Staats, Lea Tesfaye, Paula Vogt, Mareen Wolf